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Keywords: Product involvement
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Journal Articles
Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2018) 31 (3): 886–907.
Published: 08 May 2018
... also suggest that the moderating effect of product involvement on the relationship between product design and affective response is statistically significant, although it does not positively and significantly moderate the link between product design and cognitive response. Research limitations...
