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Keywords: Product type
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Journal Articles
Artificial intelligence or human: when and why consumers prefer AI recommendations
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (1): 279–303.
Published: 06 October 2023
...Fei Jin; Xiaodan Zhang Purpose Artificial intelligence (AI) is revolutionizing product recommendations, but little is known about consumer acceptance of AI recommendations. This study examines how to improve consumers' acceptance of AI recommendations from the perspective of product type (material...
