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Keywords: Promotional messages
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2026) 39 (8): 32–49.
Published: 21 April 2026
..., to the best of our knowledge, is the first to explore the effects of paid search ads on organically ranked companies using a holistic approach. The approach includes analysis of the key factors that are recognized to explain customer clicks, namely positioning, impression and promotional messages...
