...Rayenda Khresna Brahmana; Maria Kontesa Purpose This research aims to examine how financial literacy moderates the mediation of attitude toward virtual influencers’ non-fungible tokens (NFTs) or ATB on the relationship between purchase intention and self-congruity, which includes symbolic...

... to the informational antecedents that influence consumers' perceptions of transaction costs and their CBEC purchase intentions. To fill this gap, this study integrates the elaboration likelihood model (ELM) and transaction cost theory (TCT) to develop a model for exploring how product (website informativeness, product...

... 2022 30 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Voice shopping Smart speakers Smart retailing Satisfaction Purchase intention Convenience is explored as an important factor in the shopping experience, as mentioned...

... and conflicting eWOM on consumers' purchase intentions and validated the mediation role of social psychological distance, perceived value, and perceived cognitive effort. Design/methodology/approach Two scenario-based experiments were conducted to validate the research model. Specifically, a 2 (eWOM social...

...Ruiqian Yang; Shizhong Ai; Na Li; Rong Du; Weiguo Fan Purpose Social question and answer (Q&A) systems have been rapidly developed on many e-commerce websites. The purpose of this paper is to explore how social Q&A systems influence consumers' information processing and purchase intention...

... implications to enhance purchase behaviors in free-to-play MOBA games. Consumption value theory Free-to-play games Game fairness Game balance Purchase intention The playing of mobile video games has greatly benefitted from the widespread usage of mobile devices and has become one...