... 15 08 2024 17 02 2025 Laddering Means-end-chain Qualitative S-commerce Social commerce Values The outbreak of COVID-19 has greatly accelerated online shopping through social networking sites (SNS). The younger generation, comfortable with technology, has played...

...Brad McKenna; Wenjie Cai; Hyunsun Yoon Purpose Research into older adults' use of social media remains limited. Driven by increasing digitalisation in China, the authors focus on Chinese older adults (aged 60–75)’ use of WeChat. Design/methodology/approach This study used a qualitative...

... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Retail innovation Fashion retail Retail technology Qualitative Technology adoption Organizations must embrace technological innovation to survive and thrive in a rapidly changing environment...

... of corporate strategies to foster efficient market mechanisms. Originality/value Using a relatively uncommon (analysis of primary data from trade press articles) qualitative research methodology which could serve as a guideline for future research. This approach offers opportunities to use various trade...