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Keywords: Relative advantage
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2021) 34 (2): 617–641.
Published: 29 April 2020
... on a mobile phone, with antecedents of affinities for both watching TV content and a mobile phone use. Design/methodology/approach The current study adopted a construct of relative advantage as a mediator between affinities and attitude, and four moderators that affect the relationship between relative...
