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Keywords: Sales promotion
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Journal Articles
How sales promotion influences consumers’ physical exercise and purchase behaviors: evidence from mobile exercise app data
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2024) 37 (4): 1753–1774.
Published: 09 June 2023
...Seongsoo Jang; Hwang Kim; Vithala R. Rao Purpose Firms can benefit from designing sales promotion based on the analysis of consumers' physical exercise and purchase data. This study aims to study mobile exercise app data to explore how purchasing a promoted or nonpromoted product affects...
