Keywords: Sequential mediation model
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Journal Articles
Information Technology & People (2025) 38 (5): 2284–2304.
Published: 05 July 2024
... and communication self-efficacy as sequential mediators. Design/methodology/approach We investigate the effects of human-likeness and communication self-efficacy on the relationship between interactivity and loyalty to AI voice assistants by developing a sequential mediation model. To estimate the empirical...

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