...Savvas Papagiannidis; Eleonora Pantano; Eric W.K. See-To; Charles Dennis; Michael Bourlakis Purpose The purpose of this paper is to examine the determinants of users’ simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome...

... simulation intervention has also been observed (Aucher and Kris, 2013). Given multiple options and limited resources available to educators, Fayolle et al. (2006) argue that a common framework is necessary to evaluate the design of EE programmes. They specify EI as the key dependent...