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Keywords: Social cognitive theory (SCT)
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2026) 39 (1): 240–277.
Published: 31 October 2024
...You-Hung Lin; Hsin Hsin Chang; Chun Po Chiu Purpose This study aims to develop a conceptual model for GET products that participate in brands’ online communities, based on social cognitive theory (SCT), with environmental factors, personal factors and behavioral factors being used to explore...
