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Keywords: Social commerce intention
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Journal Articles
How do digital influencers affect social commerce intention? The roles of social power and satisfaction
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2021) 34 (3): 1065–1086.
Published: 30 July 2020
...Panpan Wang; Qian Huang; Robert M. Davison Purpose The success of social commerce depends on consumers' willingness to participate in social commerce activities. Practitioners have attached increasing attention to facilitating social commerce intention with influencer strategies. However...
