... these platforms. Guided by Social Exchange Theory (SET), this study examines how internally developed Organizational Social Platforms (OSPs)—distinct from outsourced or vendor-managed platforms—are operationalized in organizational settings. Design/methodology/approach Adopting a mixed-methods approach...

.../approach Using 330,686 data collected from Airbnb in the United States of America, the authors provide empirical evidence to answer whether social-oriented self-presentation and response rate influence listing popularity from the perspective of social exchange theory (SET). In addition, the authors...

..., the authors identify taxonomy of customer WOM behaviors with three archetypes, namely, face-to-face WOM, online store WOM, and social media WOM. Then, the authors draw on social exchange theory (SET) to explain how omnichannel integration influences customer WOM behaviors through the mediating roles...

... Based on social exchange theory, this study proposes a research model that explores the role of other users on self-disclosure. This study collects data from a sample of 558 respondents and applies the structural equation modeling technique to test the research model. Findings The findings show...