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Keywords: Social identification
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Journal Articles
The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation
Available to PurchaseZeeshan Ahmed Bhatti, Ghulam Ali Arain, Hina Mahboob Yasin, Muhammad Asif Khan, Muhammad Shakaib Akram
Journal:
Information Technology & People
Information Technology & People (2021) 34 (5): 1419–1438.
Published: 07 September 2020
... their Facebook citizenship behaviour (FCB). It also offers further insight into the underlying mechanism of offline and online social activity integration - FCB relation by investigating people's social identification with their offline and online social groups as possible mediators. Design/methodology...
