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Keywords: Social network communities
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Journal Articles
Understanding online reviews adoption in social network communities: an extension of the information adoption model
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (1): 48–69.
Published: 01 September 2023
...Zheshi Bao; Yun Zhu Purpose Online reviews derived from peer communications have been increasingly viewed as an important approach for consumers to gather pre-purchase information. This study aims to examine factors affecting online reviews adoption in social network communities and then indicates...
