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Keywords: Social power
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Journal Articles
Journal Articles
Information Technology & People (2021) 34 (3): 1065–1086.
Published: 30 July 2020
... on the theoretical lens of social power, this study answers how digital influencers affect consumer satisfaction and ultimately boost their intention to conduct social commerce activities. Design/methodology/approach A field interview is conducted to determine the appropriate social power forms. An online survey...

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