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Keywords: Socialization agent
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Journal Articles
Information Technology & People (2020) 33 (4): 1281–1302.
Published: 15 January 2020
.... It thus contributes to consumer socialization theory literature in considering social media as a socialization agent. The findings provide valuable insights for both academicians and social media managers and aid in enhancing BRUGC. The advent of social media platforms (i.e. online communities...

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