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Keywords: Strategic orientation
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2020) 33 (6): 1489–1514.
Published: 23 July 2020
...Wai Wai (Joyce) Ko; Cheng-Hao Steve Chen; Gordon Liu; Bang Nguyen; Sachiko Takeda Purpose This study connects the theoretical concepts of strategic orientation and information technology (IT)-based product innovation strategy to suggest that several key factors can help small firms to develop...
