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Keywords: Technology value
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (6): 2211–2233.
Published: 09 August 2022
... Value orientation Technology value Retailers have been using different advanced technologies as part of the smart retailing strategy. In particular, AR has been attracting many brands in various industries. For example, in the beauty industry, brands such as Sephora, L'Oréal, Benefit cosmetics...
