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Keywords: Theory of consumption values
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (1): 422–448.
Published: 09 February 2023
... the theory of consumption value (TCV) to study the values that users derived from their use of OTT following the onset of the pandemic. Design/methodology/approach The mixed-method approach is used to collect qualitative and quantitative data. Analysis of qualitative responses collected through...
