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Journal Articles
Exploring the drivers of brand fan page follower discontinuance intention: an adaptation of the Furneaux and Wade's framework
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2020) 33 (5): 1381–1401.
Published: 24 June 2020
... media users. The proposed model was tested by analyzing the collected data using the partial least squares structural equation modeling (PLS-SEM) approach. Findings The results reveal that dissatisfaction with information quality, unfollowing costs, trust and alternative attractiveness affect...
