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Keywords: User–app relationship duration
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Journal Articles
How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love
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Journal:
Information Technology & People
Information Technology & People (2024) 37 (3): 1360–1378.
Published: 21 April 2023
... the moderating role of user–app relationship duration in the formation process of brand love for mobile apps from a dynamic and long-term perspective. Design/methodology/approach A multiple moderated-mediation model is developed and empirically tested with a sample of 396 users of popular Chinese mobile...
