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Keywords: User loyalty
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2025) 38 (5): 2284–2304.
Published: 05 July 2024
... to these agents. This study aims to identify such mechanisms and discuss how users form loyalty toward AI agents. Specifically, this study addresses interactivity with AI voice assistants as a key determinant of user loyalty, presenting user perceptions of the human-likeness of AI voice assistants...
