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Keywords: Value orientation
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (6): 2211–2233.
Published: 09 August 2022
...Weisha Wang; Dongmei Cao; Nisreen Ameen Purpose While customer perceived augmented reality (AR) values have generally enhanced customer experience, AR value would be appreciated the most by a consumer segment that remains unexplored. Drawing from human value orientation theory and consumption...
