...Pranay Sindhu; Kumkum Bharti Purpose This study investigates the benefits and personal values that motivate customers to purchase from social commerce (s-commerce). Design/methodology/approach The study uses the means-end chain (MEC) theory and the laddering technique to identify the personal...

... or perceived deception, are also underexplored. Design/methodology/approach Guided by the behavioral reasoning theory, the current study delves into consumers' personal values and beliefs, their reasons for and reasons against using AR apps and how these factors influence their engagement and relationship...

... an organizational culture and the values and assumptions underlying an adopted process model be assessed? Design/methodology/approach The competing values framework and its associated assessment instrument are used in a case study to establish an organizational culture profile of a software development business...

... interpersonal communication, an activity whose modes and means bind closely to cultural values. This article provides a theoretical integration of a framework for culture values together with a model for understanding privacy and related issues that arise when personal information is shared or exchanged using...