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Keywords: Virtual characteristic
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Journal Articles
Scale development for analyzing the fit of real and virtual world integration: an example of Pokémon Go
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2023) 36 (2): 500–531.
Published: 02 March 2022
... reality Information quality System quality Virtual characteristic Cognitive fit Emotional fit The proliferation of online and mobile technologies has introduced newer forms of computer games (Giddings, 2017) that have attracted much attention in marketing (Huang and Liao, 2017 ; Seo et...
