... Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Behaviour Brands E-marketing Virtual identity Multiple audiences create a problem as SNS users simultaneously and continuously present a “verifiable, singular identity” making it nearly impossible to cater...

... participation Web 2.0 Identity Virtual identity Web services © Emerald Group Publishing Limited 2016 The popularity of social network services gives rises to a special type of online games called social games (Chen and Chang, 2010 ; Wei and Lu, 2014). As the biggest social game maker...

...) Information Social network analysis Virtual identity The inhabitants of today’s cities usually fill multiple roles and are required to manage several tasks simultaneously. As a modern communication tool, mobile messaging can help individuals connect with various social groups and share information...

..., Consumption and Identity . Routledge , 2001 . © MCB UP Limited 2003 --> Gender Virtual identity ICTs Communication Consumption This collection of 16 articles aims to introduce a “gender dimension” into contemporary debates about the development and impact of information...