...Yang-Jun Li; Christy M.K. Cheung; Xiao-Liang Shen; Matthew K.O. Lee Purpose As digital spaces for team collaboration, virtual worlds bring considerable verisimilitude to technology-mediated social interaction and change the process of traditional team learning. The purpose of this study...

... and virtual social networks in general by showing how virtual worlds reshape social space and social interactions. Backpackers Blogs Communities Presence Audience Communication technologies Virtual worlds Social networks I cannot explain, a man must feel it, but once he has felt it he...

... protestainment to virtual worlds but the concept could be applied to any form of virtual community. Practical implications Companies that host these worlds will need to become aware not only of what their audience is but also how that audience will mobilize and the likely outcomes of their mobilization...