.... The findings offer insights for marketing managers seeking to navigate the challenges posed by consumers' perceived risks while leveraging VAs as an integral component of modern shopping environments. Voice assistant Recommendation Risk Trust Value Voice shopping In recent years, the landscape...

...Yu-Teng Jacky Jang; Anne Yenching Liu; Wen-Yu Ke Purpose The purpose of this paper is to investigate the effects of anthropomorphism and identify factors related to adopting voice shopping on smart speakers. Design/methodology/approach Progress in partial least squares structural equation...