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Keywords: Website design
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Journal Articles
Attention and behaviour on fashion retail websites: an eye-tracking study
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2022) 35 (7): 2219–2240.
Published: 09 November 2021
... for eye-tracking research to be conducted on a live website for ecological validity, providing a methodological contribution which can be used for future research. Rosy Boardman can be contacted at: rosy.boardman@manchester.ac.uk Website design Attention Eye tracking Fashion retail Ecommerce...
