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Keywords: What is beautiful is good
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (8): 196–225.
Published: 26 July 2023
...Joni Salminen; João M. Santos; Soon-gyo Jung; Bernard J. Jansen Purpose The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. The authors investigate how the WIBIG effect applies to user personas, measuring...
