... Perceived value Social networking sites SNS eWOM Instagram Facebook groups Social networking sites (SNS), which allow for the creation and exchange of user-generated content based on user interaction, influence the way consumers search, decide on and book hotels (Varkaris and Neuhofer, 2017...

...Xue Yang Purpose Electronic word-of-mouth (eWOM) has become one of the most influential information sources for consumers' purchase decision-making. Based on construal-level theory and from the perspective of cognitive effort, this study investigated the effects of eWOM social media types...

...José L. Ruiz-Alba; Mohamad Abou-Foul; Alireza Nazarian; Pantea Foroudi Purpose The paper aims to investigate how customer satisfaction can be achieved in the context of digital platform services, its influence on electronic word of mouth (eWOM) and how such relationships can be moderated...