Keywords: Emergent strategy
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Journal Articles
Journal of Applied Accounting Research (2011) 12 (3): 212–233.
Published: 22 November 2011
... The results show that the BSC generates a process of collective elucidation favouring the forming of emergent strategies and a process of control of the change favouring the collective representations on the strategy. The BSC thus seems to be a relevant tool for interactive control during its implementation...

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