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Keywords: Reader positioning
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Journal Articles
Journal of Applied Accounting Research (2017) 18 (4): 480–495.
Published: 13 November 2017
...Gavin D’Northwood Purpose The purpose of this paper is to examine the statements by the chairman and CEO in BP plc’s Annual Report 2010 for linguistic evidence of reader positioning. This is based on the premise that reputational fallout from the Deepwater Horizon oil spill would have heightened...
