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Keywords: Rhetorical analysis
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Journal Articles
Journal of Applied Accounting Research (2023) 24 (4): 726–744.
Published: 02 January 2023
... slogans as a corporate communication vehicle delivering strategic choices. Rhetoric in this paper refers to the use of language to persuade or influence others. Our rhetorical analysis draws on repetitive slogans' art of persuasion, where rhetorical tools are used to speak and write effectively...
