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Keywords: Banking sector
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Journal Articles
Journal of Asian Business and Economic Studies (2024) 31 (2): 124–136.
Published: 12 April 2024
..., this study tests consumers’ perceptions of CSR initiatives in each CSR domain in the banking sector in Hong Kong – a novel approach that has not been previously explored in existing studies. These findings can help banks review the effectiveness of their CSR initiatives and make informed decisions on which...
Includes: Supplementary data
