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Keywords: Business market competition
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Journal Articles
Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business
Open Access
Journal of Asian Business and Economic Studies (2020) 27 (1): 99–114.
Published: 20 December 2019
... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Marketing mix Business buyer behaviour Business market competition Channel...
