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Keywords: Categorization
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Journal Articles
Journal of Asian Business and Economic Studies (2019) 26 (2): 189–205.
Published: 17 June 2019
... and quantitative research to find additional dimensions of service quality. Kano’s model and Customer Satisfaction Index are then employed with a sample of 324 ecotourists to categorize these service quality elements. Findings A new scale of ecotourism service quality is proposed, with the addition of four...
