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Keywords: Channel capability
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Journal Articles
Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business
Open Access
Journal of Asian Business and Economic Studies (2020) 27 (1): 99–114.
Published: 20 December 2019
...Roderikus Agus Trihatmoko; Roch Mulyani; Intan Novela Q.A. Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness...
