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Keywords: Consumer loyalty
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Journal Articles
Journal of Asian Business and Economic Studies (2021) 28 (3): 191–203.
Published: 11 September 2020
... points. Originality/value The study presents an augmented model of customer experience management which is linked to consumer loyalty. With increased competition in the banking industry the world over, there is an impetuous need for banks to enhance the loyalty of their customers. According...
