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Keywords: ECOSERV
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Journal Articles
Journal of Asian Business and Economic Studies (2019) 26 (2): 189–205.
Published: 17 June 2019
...Vo Thi Ngoc Thuy; Hoang Doan Phuong Thao Purpose The purpose of this paper is to identify and classify ecotourism service elements according to their instrumentality to customer satisfaction. Design/methodology/approach Drawing on the ECOSERV model, the authors conduct further qualitative...
