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Keywords: Experiences
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Journal Articles
Journal of Asian Business and Economic Studies (2022) 29 (2): 146–162.
Published: 06 November 2020
...Le Thi Thanh Ha; Vo Thanh Thu Purpose This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have...
