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Keywords: Hedonic
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Journal Articles
Journal of Asian Business and Economic Studies (2026) 33 (2): 94–109.
Published: 08 July 2026
... and/or hedonic value, social value, epistemic value and conditional value. However, in the context of s-commerce, the most dominant dimensions are utilitarian value and hedonic value (Lin et al., 2020). Perceived value and customer satisfaction are closely related, forming the basis for creating...
Includes: Supplementary data
