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Keywords: Marketing mix
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Journal Articles
Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business
Open Access
Journal of Asian Business and Economic Studies (2020) 27 (1): 99–114.
Published: 20 December 2019
...; and channel capabilities of selling products. Practical implications The results of this research have some implications: developing the concept of business buyer behavior in a new-task purchase situation; expanding the micro-economic system of trading sector; and expanding the concept of marketing mix...
