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Journal Articles
Journal of Asian Business and Economic Studies (2022) 29 (2): 146–162.
Published: 06 November 2020
... effectively targeted SNSs as a marketing tool, yet have little research about drivers of guests' sWOM contribution on SNSs has been done. A model including the significant motives: (1) experiences, (2) opinion leadership, (3) reflection of self and (4) need for unique is tested to investigate their positive...
