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Keywords: New products strategy
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Journal Articles
Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business
Open Access
Journal of Asian Business and Economic Studies (2020) 27 (1): 99–114.
Published: 20 December 2019
... capability New products strategy Fast-moving consumer goods (FMCG) The concept of business buyer behavior or organizational buying behavior has received attention by a number of researchers. Webster and Wind (1972) pioneered the concept which is called “the understanding of organizational buying...
