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Keywords: Perceived value of showrooming
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Journal Articles
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam
Open Access
Journal of Asian Business and Economic Studies (2021) 28 (2): 143–159.
Published: 14 October 2020
... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Omni-channel shopping intention Perceived value of showrooming Perceived value of webrooming Perceived compatibility Perceived risk M31 O33 The retailing paradigm has been...
