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Keywords: Perlmutter
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Journal Articles
Journal of Asian Business and Economic Studies (2024) 31 (1): 27–39.
Published: 16 January 2024
... ethnocentric to polycentric to geocentric inclinations (Perlmutter, 1969). Ethnocentrism here means a focus on one’s home country. This inclination manifests within Japanese MNEs in India via alignments in thinking and staffing with typical Japanese ways. The leader of the Indian branch may also be Japanese...
