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Keywords: Perlmutter
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Journal Articles
Journal of Asian Business and Economic Studies (2024) 31 (1): 27–39.
Published: 16 January 2024
... enterprises (MNEs) in India approach international strategies – whether ethnocentric, polycentric or geocentric (Perlmutter, 1969). Perlmutter suggests that a firm’s international strategy affects its profitability through improved staffing, market feedback, innovation and development of a high-caliber global...
