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Keywords: Social commerce
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Journal Articles
Journal of Asian Business and Economic Studies 1–16.
Published: 08 July 2026
...Angga Febrian Purpose This study aims to explore, confirm and verify the use of artificial intelligence (AI) in social commerce to influence perceived value. This model proposes social presence as a moderator between perceived value and satisfaction. Design/methodology/approach This study...
Includes: Supplementary data
