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Keywords: Social media word of mouth (SWOM)
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Journal Articles
Journal of Asian Business and Economic Studies (2022) 29 (2): 105–119.
Published: 03 December 2021
.../implications The paper argues that negative sentiments through social media word of mouth (SWOM) affect the stock market not just in the short run but potentially in the longer run. Such negative sentiments might create a snowball effect which causes the market to further scrutinize a company's operations...
