This study aims to examine how supply chain orientation affects export performance in the context of environmental uncertainty.
This study used a cross-sectional design. Structural equation modeling (SEM) was used to analyze data collected from 127 manufacturing firms in Vietnam.
The findings showed a positive relationship between supply chain orientation and export performance. This relationship is stronger in cases of high supply uncertainty but weaker under high demand uncertainty.
This study suggests that future research could extend the Contingent-Resource-Based View by incorporating firm positions in global value chains as a contextual factor that shapes the relationship between supply chain orientation and export performance.
Firms can improve their export performance by aligning their supply chain orientation with the dimensions of environmental uncertainty.
Policymakers can support export-oriented manufacturers by developing policies that enhance firms’ supply chain orientation.
This study contributes to the literature by being one of the first to empirically examine the moderating effects of supply and demand uncertainty on the relationship between supply chain orientation and export performance.
